The Highland County Visitors Bureau plays a vital role in promoting the region, helping both residents and visitors discover all that the county has to offer. Despite its official-sounding name, the bureau is not a government agency—it operates independently, funded through lodging tax revenue.

Each day, the bureau actively updates its website and social media channels to keep the public informed about local attractions, events, and businesses. Through its visitor guides, the bureau provides essential information to help travelers navigate and enjoy Highland County’s most celebrated destinations.

Local businesses rely on the bureau to shine a spotlight on shops, restaurants, and services that contribute to the county’s economic vibrancy. In addition, the bureau promotes outdoor recreation, encouraging visitors to take advantage of Highland County’s abundant parks, trails, and waterways.

One of the bureau’s standout initiatives is the Summer Scavenger Hunt, a community-centered experience that engages residents and visitors in a fun, interactive way. The event highlights the county’s hidden gems while encouraging exploration and deeper local engagement.

Through consistent outreach, business advocacy, and the promotion of events and experiences, the Highland County Visitors Bureau remains a cornerstone of the county’s tourism landscape. Its continued efforts ensure that Highland County is both welcoming and memorable for all who visit.